Sunday, November 24, 2013

DBS launches credit card for the very wealthy.


DBS Group has launched a new card with a credit limit of $1 million or more, aimed at the very rich.


Members of the card - which is available only by invitation - must have an annual income of at least $500,000. They will also need to pay a yearly fee of $2,000 for the privilege of brandishing the new DBS Insignia Visa Infinite card.


For the fee, cardholders are promised access to renowned wine makers in Bordeaux and 'intimate dining experiences with Michelin-starred chefs', among other gilded experiences.
'We have designed a suite of privileges showcasing the best of what Asia and the world has to offer,' DBS head of cards and unsecured loans Ooi Huey Tyng said.
The card will be hand-delivered to those who accept the invitation to join. Welcome gifts include a St Regis Astor Card, two nights' free stay at selected hotels, and 50,000 air miles, DBS said.
Banks here have been competing to attract wealthy customers with increasingly lavish products and services that cater to the whims of the rich.






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